Registered Nurses play a key role in improving health care delivery. Research shows that the right RN staffing can lower costs to deliver health care and improve the quality of…
This campaign works to protect and promote the role of registered nurses. In 2011, we discovered that RNs were struggling with a lost sense of identity in the health care system due to role clutter. RNs felt this was negatively impacting their profession and their ability to connect with patients, clients, residents and their families.
It takes higher education and deeper understanding to know what to do at any moment; to be a registered nurse. That is the message behind this multi-media campaign, which showed how RNs use their knowledge to provide high-quality care.